Whenever you see a cap with no brim and two horns, one on each side, more than likely, you think of Vikings. Studies show the positive impact good branding has on the public. The results of these studies led to the field of branding. Now branding itself is a lucrative business for entrepreneurs. Your brand identifies you and sets you apart from the competition. Your brand tells people who you are. Neat and Complete When customers arrive at your business, what do they notice about your employees? You would be surprised to know the assumptions people make on those first